Social Ad Strategy To Maximize Your Campaigns
Having a strong social ad strategy is critical to leverage any social advertising platform, especially Facebook and Instagram.
Facebook has been the king of social advertising for a long time.
When Facebook first rolled out social ads, things were much different.
In the beginning, the power of Facebook was in the direct-response styled ads.
These are the ads that go straight for the ask.
Where you could just ask for something directly.
But that doesn't cut it anymore, times have changed and so should your ad campaigns.
Moving Beyond A Direct Response Only Social Ad Strategy
People see loads of ads every day, which makes it much harder to get the conversions you're looking for with a simple direct-response campaign.
The average adult is seeing more than 400 marketing messages a day.
Every day!
Your prospect is being bombarded with decisions all day long.
Because of this, many people just throw up their hands and make no decisions at all.
However, you know that you have something that can really benefit them.
So how do you stand out in all of those messages?
What you need to see excellent results from your social ads is a change of strategy.
Adding The Customer Journey To Your Social Ad Strategy
As a result of the insane amount of marketing messages that we are bombarded with day after day, our agency has developed a methodology to break through all the noise.
We take normal consumer behavior, the customer journey and our clients key performance objectives (KPI's) and we create advertising funnels to move people one step closer to buying.
As a result, we have seen our clients campaigns become profitable faster, and because of this, they're able to scale their social ad campaigns quicker.
The video below goes more into detail on this topic.
Especially our methodology, The 3 pillars to successful social ad campaigns.
We have The 3 Pillars Masterclass if you want to go even deeper into the process that you can register here:
Register for The 3 Pillars Masterclass.
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
