The sales life cycle...some days I feel like this is as elusive to business owners as big foot!
In the last 5 years of working with amazing clients, we find most of them really don't know the length of their sales life cycle.
The length of your sales life cycle is important because it will influence the success of your Facebook and Instagram ads.
Devising An Effective Customer Engagement Strategy
Using a sound customer engagement strategy, you can shorten your sales cycle and become ad-spend positive.
So, the question becomes, how can you shorten your sales cycle?
The key is to produce strategic engagement content.
The 3 Pillars To Successful Social Ads Will Shorten Your Sales Life Cycle
There’s three pillars to a good engagement strategy. You simply want to, whenever possible, have the following campaigns running:
- Audience building campaigns
- Engagement, or value driven campaigns
- Campaigns designed to generate conversions (leads, sales, webinar registrations, etc.)
By utilizing these three "pillars" in your campaigns, you're more likely to shorten your sales life cycle.
The Engagement Pillar: Combatting Ad Blindness
An effective customer engagement strategy is crucial because nowadays people are becoming numb to online marketing.
In fact, it's estimated that the average person gets over 450 marketing messages each day.
Back when I used to run a sales team at AT&T, we used to tell our team to expect seven touches on average before getting a sale.
Today, it’s much more than that.
To be more effective, you can amplify engagement content to the right people at the right time.
What kind of information do they need in order to go from not knowing anything about your product or service to becoming a raving fan?
These answers will help you think about the kind of content you should produce.
Shorten Your Sales Life Cycle With Paid Traffic
You'll want to be sure that you're not just thinking about this for your organic content, but this is especially important to use with paid traffic.
When considering your customer engagement strategy, these are the elements that you should take into account.
By using paid traffic to find people at the right time, you can shorten your sales life cycle and thus become ad-spend positive.
If you want to learn more about our 3-Pillars Masterclass that we use with all of our agency clients, you can register here:
