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Let's talk about how to have a successful fourth quarter when it comes to social advertising.
You can check out the video version of this article over on our YouTube Channel here: https://www.youtube.com/@SunlightAgency
So the big question is, when should you start planning for your social ads?
Well, depending upon when you're reading this, odds are it's probably too late. Now, don't get discouraged. It's okay.
If you've been around the advertising game in the last couple of years, things have gotten more and more competitive when it comes to the advertising auction, especially around the fourth quarter.
People who don't advertise all year long, suddenly flood the market, driving up costs. Whether or not you're a big or small advertiser, they can actually crush your budget.
So what do you do?
The key is that you want to have a plan to be advertising all year round, 365 days a year, not just in the fourth quarter.
You want to make sure that you're consistently putting yourself out there providing value to your audience, building your audience, and selling things along the way.
Now, you might be a business that doesn't necessarily have something to sell 12 months a year, maybe you are very, very seasonal.
This is where our 3 Pillars Masterclass comes into play.
Our agency secret sauce is our audience building pillar.
This is something that you can be running year-round providing value and building audiences so that by the time the fourth quarter rolls around, you've built these targeted audiences of highly qualified prospects, that you can run all of your conversion campaigns to.
This will effectively drive down your cost per sale, your CPM, all your numbers in the fourth quarter, that for people who only come around in October, those people tend to have their numbers go through the roof.
The key is having a plan and a strategy year-round.
Again, you might not be selling a whole lot, but what kind of value could you put in the newsfeed?
Maybe, for example, you sell dog leashes.
You could be running ads that are amplifying content about why it's important, or the safety of your dog leash versus another dog leash, or maybe it is talking about how to get your dog to walk nicely on a leash so that you can enjoy your walk.
That is something of value that you could put into the newsfeed and people who are going to watch that instructional video are people who have a dog.
They might be in need of your leash when Black Friday comes around or when the fourth quarter comes around.
Whether you are selling info products, books, physical products, you have an e-commerce store, there are ways to have a strategy throughout the year.
We've done this with is a very, very large client in the arts and crafts space, and we have seen absolutely incredible results for them at the most competitive time of the year.
We run a lot of traffic for them right through somewhere around December 20 when shipping will make it any more for Christmas.
But this particular client also has a strategy that we execute for them 365 days a year, where we are constantly testing new assets.
We are testing new audiences, we are building audiences.
We're providing incredible engagement and value to those audiences throughout the year so that when that fourth quarter rolls around, it's an easy ask and it doesn't kill the budget.
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
If you want help with your fourth-quarter strategy, I would encourage you to reach out to us.
You can leave a comment below or reach out to my team at info@sunlight.digital
https://www.youtube.com/watch?v=NHcxnm6EAWY&feature=youtu.be
