Adding Facebook Engagement Ads To Your Strategy for The Win
If you are running any sort of lead generation campaign, then you are going to want to listen up and discover why Facebook Engagement Ads are your new best friend.
In marketing and in sales, you're rarely going to convert a lead on your first touchpoint.
In fact, it's been found that it often takes up to 7 separate touch points with a particular lead before they'll buy.
That's the number most sales people go buy.
7 touch points to close a sale.
Why 7?
Because it takes time to build the "know, like, and trust" factor with potential customers.
Digital Marketing And Social Media Change The Game
That magic number of 7 is a number that has been around for a long time. Long before the internet existed.
Now that we are well into the 21st century, the game has changed.
Because now the average adult gets bombarded with over 400 marketing messages a day.
400.
A. Day.
So it's highly unlikely that 7 touch points is going to be the magic number for you and your business.
You're going to have to up your game if you're going to get your ideal leads attention if they're getting bombarded with that many marketing messages day in and day out.
Your Secret Weapon: Facebook Engagement Ads
One of the best ways to build various touch points with your leads is with Facebook engagement ads.
Facebook engagement ads allow you to continually provide value and build trust with your audience and start getting qualified leads.
In this digital age, value and trust are crucial.
Never overlook these when building your social advertising strategy.
In this video, I talk about exactly how you can use Facebook engagement ads in your own campaigns.
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
