Advertising Principles Across All Advertising
When you run any type of advertising for your business, there are some basic principles that you should follow.
It's also important to remember that each advertising medium has its own nuances. If you want to get the most out of your social advertising, you'll need to master them.
Facebook advertising is no exception to this.
Facebook Advertising Strategy Fundamentals
Let's face it, Facebook advertising is a constantly changing environment.
It's super easy to get caught up in the latest and greatest hack and tactic.
There's a time and a place for tactics and hacks...but not unless you have a solid Facebook advertising strategy in place.
In this video, I talk about exactly how you can boost your Facebook ad conversions.
By focusing on these strategies, you can optimize your ads for the Facebook platform.
The 3 Keys To A Solid Facebook Advertising Strategies
1. Your Messaging
Remember, this is interruption marketing.
Writing Facebook Advertising copy is extremely different from traditional copywriting.
By knowing exactly who your ideal prospect is, and what stage they are in the process of when they'll see your advertisement should dictate the type of messaging you use at this stage.
2. Your Offer
There's nothing more discouraging then launching a campaign that you "think" will convert, and then it doesn't.
Remember, if you have an offer that's been converting but you've never put it in front of cold traffic, it's probably not going to convert the same way.
Take the time to look at your offer with a fresh set of eyes before you run cold traffic to it.
It will make a world of difference.
3. Your Strategy & Plan
Going, going, gone are the days where you can run only conversion campaigns.
To have Facebook advertising success in 2020 and beyond, you're going to want to have a very intentional process to move prospects from complete strangers to raving fans.
We do this for all of our agency clients by using our 3 Pillars Masterclass.
If you haven't registered yet, you can click here to access it.
Dive into more on this topic by watching the video below.
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
