Creating Online Content As Part of Your Marketing Strategy
Content marketing can seem like a daunting task.
Many of our clients think about all the content they'll have to create to launch successful social advertising campaigns, and it paralyzes them.
But we've got a secret: You might not have to create as much new content as you think.
Before you revamp your entire collection of online content, make sure to do a "content audit" first.
How a content audit could save you time and energy
A content audit is a simple thing that could net you a basket of gold.
A content audit is when you go back through all of the previous content you've created....
Videos, blogs, Facebook Lives, Instagram Stories...you name it...
This will help you to discover if there's any content that you may be able to reuse in another medium.
Just because you've published it once, doesn't mean you can't use it again.
When we work with clients, they often find they already have tons of the content they need.
We also recommend that when creating online content you create it while keeping in mind you ideally want to have content you can repurpose to use again and again in your marketing.
You'd be surprised how many million dollar campaigns that have been built around content that was created at a different time with a different purpose in mind.
In the video below we share more about some case studies and how you can save yourself time and energy with a content audit.
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
